Doritos Launches Nacho Cheese Flavored Booze

It’s been a bit since we had such an obvious entry to the “food that shouldn’t exist but does” category of booze, but here we are. PepsiCo., parent company of chip giant Doritos, is branching out into Arby’s territory. If you love the signature flavor of Doritos classic cheesy nacho chip, and you like to drink, you’re probably gonna want to try this.

Empirical x Doritos^® Nacho Cheese Spirit

“Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences,” Tina Mahal Senior Vice President of Marketing for Frito-Lay North America said about the release. “We’re always pushing our fans to try new things, so we figure it’s time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle.”

Limited-edition bottles of Empirical x Doritos Nacho Cheese Spirit will be available next month for a suggested retail price of $65.00 (42% ABV, 750ml) online and in select New York and California markets. Pre-orders begin December 13th, 2023 at doritos.x.empirical.co.

The website even included suggested recipes.

COCKTAILS: Empirical x Doritos® Nacho Cheese Spirit
Double Triangle Margarita
1 oz Empirical x Doritos^® Nacho Cheese Spirit
1 oz blanco tequila
.75 oz fresh lime juice
.75 oz agave syrup (3:1)
Add all ingredients to a cocktail shaker with ice. Shake hard for 10 to 12 seconds. Strain into a rocks glass over ice. Garnish with a Tajín salt rim and a lime wheel.

Mary Mary
1.5 oz Empirical x Doritos^® Nacho Cheese Spirit
.5 oz tequila
3 oz tomato juice
1 barspoon lemon juice
1 barspoon Worcestershire sauce
Big pinch of celery salt
Big pinch of cracked black pepper
Tiny pinch of cayenne
Build all ingredients in a Collins glass. Add ice and pass a barspoon through the drink 3 to 4 times. Garnish with pepperoncini, seasoned celery and a pickled onion.

Doritos Bangarang
2 oz Empirical x Doritos^® Nacho Cheese Spirit
1 pinch smoked sea salt
1 squeeze fresh grapefruit (or citrus of choice)
Top with Pepsi^®
Fill Collins glass with ice. Add Empirical x Doritos^® Nacho Chip Spirit, sea salt, grapefruit and top with Pepsi®. Stir 3 – 4 times. Garnish with grapefruit wedge.