CBS’s Series ‘Mom’ To Trade Its Emmy Campaign For A Donation To Planned Parenthood

The series creator and series lead have announced that rather than the $250,000 normally spent to do the dog and pony campaign to garner support for an Emmy Award, they would be donating the amount to Planned Parenthood. It was during the CBS The Morning show discussing the upcoming season’s lineup, creator Chuck Lorre and two-time Emmy winner and show star Allison Janney presented their plans.

Lorre said:

It’s not a statement about the Emmys, we’d love to be included, but it just seemed like such a better way to put that money to work.

Janney added:

It makes sense because our show is all about women, and we don’t shy away from issues that affect women and families. And Planned Parenthood is such an important organization that helps give health services to millions of women and it’s in danger. The House of Representatives voted to defund it. And it’s such a critical time. It made sense that we stand up now and say something and encourage other people to donate to this organization.

Critically acclaimed for tackling serious topics such as substance abuse, addiction, suicide and more, Mom follows single mother Christy (Anna Faris), who’s trying to get her life back on track after years of questionable choices. Testing her daily is her mother, Bonnie (Janney), who Christy still considers the root of her troubles. They must both work to overcome their mistakes and build a better future for their family.

The Republican-controlled U.S. Senate is currently considering legislation that would block low-income patients from going to Planned Parenthood for preventive care, like birth control and cancer screenings.

The Mom initiative furthers Janney’s longstanding support of Planned Parenthood and continues the ongoing commitment by Lorre and Faris to healthcare-related charities and educational efforts. Lorre has been a long-standing benefactor of the Venice (Calif.) Family Clinic, where he established the Robert Levine Family Health Center in his father’s name, and Faris supports The Global Alliance to Prevent Premature and Stillbirth, a global effort to drastically prevent prematurity and stillbirth.

You can watch their segment on the clip below (the part about the campaign and donation start at 4:40):