Coen Brothers Directed First Super Bowl Ad In 15 Years, And It’s An ‘Easy Rider’ Themed Spot For Mercedes

Another ad has come to us early, ahead of Super Bowl LI, this time it’s a light-hearted callback to the 1969 classic movie, Easy Rider. Directed by the Coen brothers, whose film credits include Fargo and the Big Lebowski, who haven’t directed a spot for the Big Game since an H&R Block ad 15 years ago.

The new spot, titled Easy Driver, features a biker bar and it’s denizens listening to Steppenwolf’s Born to be Wild. Various elements of the bar and the bikers in it relate back to Easy Rider. When one of the bikers bursts in, telling everyone that someone is blocking their bikes in.

When they burst out to see who has the audacity to block them in, it’s none other than Peter Fonda (for those younger than Baby Boomers, Fonda produced and also starred and wrote the movie), sporting his classic american flag adorned leather jacket. Though this time rather than being a rebel on his Captain America chopper, he now climbs into a Mercedes AMG.

Not sure if it’s another nail in the coffin of late 60s/early 70s counter-culture selling out everything that was one rebellious, or just a nostalgic nod to a beloved film of the era.

Give it a watch below, what do you think?